Because of the huge competition on the app market, builiding a sustainable business can be quite a challenge for most of the developers. Therefore one of the top priorities should be:
And ABM can help you with those challenges by personlizing the approach to your app users based on the analysis of their behaviour.
With ABM, you’ll be able to analyse users behaviour both on-line and off-line.
Choose ABM to find the answers to such questions like:
Use this knowledge in your e-mail sales or marketing campaigns to significantly increase conversion and revenue.
Or integrate with ABM via API (ABM API documentation) and extend the power of your application by adding built-in predictive features. ABM will analyse your app users behaviour in real time and automatically select an optimal strategy of interaction with your app users out of all possible behaviour scenarios for each one of them. Generated predictions will be send back to your app. Everything done seamlessly and in real time even if it requires analysing Big Data.
If you’re a game development studio you certainly would like to know which of the players will be mostly interested in purchasing virtual items. ABM will analyze, in real time, every player behavior and characteristics (which are being revealed in the very first second of his in-game activity) and predict whether he/she will buy the item and when is the best time to display the offer.
By sending predictions back to your game via API, you can personalize interaction with players during the game in order to maximize the chance of monetization.
Such personalization of your app behavior will not only enhance monetization chances but also make it more entertaining, and, last but not least, keep the users in the game.
