Blog

According to Forrester, it costs 5x more to acquire new customers than it does to keep current ones. Other study shows that returning customers spend 30% more than new customers and are more willing to purchase new items from the offer of the vendor. These statistics clearly show how big the potential of selling productsRead more

In the previous post we presented a few methods of data analysis, which are used to identify customer needs and preferences and allow us to predict their behavior. Such knowledge results in building better marketing and sales offers which meet specific customer expectations. In today’s article we present further examples of Data Mining methods thatRead more

The key asset of any company is its customers. It is therefore very important to identify their needs and preferences as well as to know the factors affecting their behavior. The collected customer data allows predicting customer behavior and creating appropriate marketing offers, sales plans, and retention programs that match customers’ needs. Data mining toolsRead more