The role of predictive analytics in business Data is everywhere. We generate data when using an ATM, browsing the Internet, calling our friends, buying shoes in our favourite e-shop or posting on Facebook. Companies collect this data en masse in order to make more informed business decisions, such as: Which customers should participate in ourRead more
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As Predictive Analytics (also called Data Mining or Data Science) is gaining momentum and spreading across companies and sectors, we have created a short guide to some common terms in this field. We hope you like it! Analytical CRM (aCRM) – supports decision-making processes that improve customer interactions or increase the value of customerRead more
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